Leader Spotlight: Teaching AI as a core competency, with Kara Sasse – LogRocket Blog

A “touchpoint” is a common concept across businesses, but depending on the type of specialist you ask, they’ll give you different answers.

Functional requirements describe the desired outcome from the user’s perspective so it’s easier to understand the end result.

Alvin Hill III, Group VP, Digital and Ecommerce at Sally Beauty, talks about bridging the gap between digital and in-store experiences.

You can leverage switching costs to your advantage to hold onto customers and make them less likely to want to switch.