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In an effort to protect users from too much spam, Gmail and Yahoo Mail have introduced some new guidelines that add some more checks and controls for providers sending bulk mails.
Gmail and Yahoo Mail have announced a set of stringent requirements for senders that send more than 5,000 emails per day or have a reported spam rate of more than 0,3%.
These requirements are applicable from the 1st of February 2024 and are geared towards enhancing the security of user inboxes and improving the overall user experience. In more detail, these guidelines include:
Email Authentication: Senders are required to authenticate their emails using established protocols like SPF, DKIM, and DMARC. This step is crucial to prevent phishing and ensure that emails are from a legitimate source.
Simplified Un-subscription Process: An easy, one-click un-subscription option must be provided, empowering recipients with the choice to opt out of unwanted communications.
Sending Wanted Emails: Ensuring that the emails sent are desired by the recipients, which involves maintaining updated mailing lists and respecting user preferences.
For more information around the new guidelines please read here: https://apyhub.com/blog/importance-of-email-validation-and-new-guidelines
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