A guide to understanding customer touchpoints – LogRocket Blog

Kara Sasse, Chief Product Officer at Springboard, talks about how her team is integrating generative AI into Springboard’s bootcamps.

Functional requirements describe the desired outcome from the user’s perspective so it’s easier to understand the end result.

Alvin Hill III, Group VP, Digital and Ecommerce at Sally Beauty, talks about bridging the gap between digital and in-store experiences.

You can leverage switching costs to your advantage to hold onto customers and make them less likely to want to switch.